Google Ads Management for Apartment Communities
Most apartment ad budgets leak money on broad keywords, competitor clicks and leads that never tour. Our Intent Ads team builds Search, Performance Max and remarketing campaigns for one goal: signed leases at a lower cost per lease.
What's included
- Keyword and budget planning by unit mix, season and occupancy target
- Fair-housing-safe ad copy and extensions
- Conversion tracking from click to lead to tour (CRM, call tracking, GA4)
- Weekly search-term cleanup and negative keywords
- Monthly reporting on cost per lead, tour and lease
Frequently asked questions
How much should an apartment community spend on Google Ads?
It depends on occupancy, market competition and lease-up stage. Most stabilized properties start between $500 and $2,000 a month; lease-ups usually need more. We size the budget to your leasing goal, not a flat fee.
Do you follow fair housing rules in ads?
Yes. We use Google's housing ad policies and avoid targeting or language that could exclude protected classes.
Can you track leases, not just clicks?
Yes. We connect Google Ads to your CRM or call tracking so we can report cost per tour and cost per lease.
Ready to talk about multifamily google ads management? Call (732) 612-8104 or book a free marketing audit.
Related services: Apartment SEO, ILS Management, Property Websites, Lead & Occupancy Analysis
